PRESS RELEASE: Over 25,000 New Customer/Distributors Added

AL International Adds Over 25,000 New Customers and Distributors for Its ‘90 For Life’ Campaign and ‘Get Skinny’ Program
Products Experience Sharp Increase in Demand

SAN DIEGO--(BUSINESS WIRE)--AL International, Inc. (Pink Sheets: JCOF), a global direct marketer of lifestyle and nutritional products as well as gourmet coffee, is experiencing robust growth on the strength of more than 25,000 new customer and distributor enrollments that have taken place over the last four months.


Executives attribute the surge in enrollment to the success of two initiatives that were launched in November 2011 within the Company’s direct selling subsidiary, Youngevity® Essential Life Sciences: the 90 For Life Campaign and the Get Skinny Program.

The 90 For Life Campaign promotes the Company’s philosophy that all individuals need at least 90 essential nutrients for good health. All of these nutrients are included in the Company’s Healthy Start Pak™ that includes Beyond Tangy Tangerine® (a multivitamin/mineral/amino acid supplement), EFA Plus™ (an essential fatty acid supplement), and Osteo-fx Plus™ (a bone and joint health supplement).

The Get Skinny Program promotes healthy weight loss and features the Company’s Slender Fx™ Weight Management System. The System integrates a set of four core nutritional supplements that promote elements such as metabolism, convenient and comprehensive nutrient intake, and detoxification/cleansing. The Company continues to receive positive feedback on the Get Skinny Program, and attributes the growth in customers and distributors to the demand for the products included in the weight management system.

The success of these two campaigns, combined with the surge of new distributors and customers, has pushed Youngevity into the #1 top-ranked position among all direct selling companies as determined by MLM Rankings, considered to be the best Internet source for ranking multilevel marketing (MLM) and home-based business opportunities. Youngevity’s #1 ranking is in the category of percentage gain for the month of February 2012. The full list of companies and rankings can be viewed at http://www.mlmrankings.com/top_gainers.asp

Steve Wallach, CEO of AL International, said, “We are gaining momentum as we near our annual convention at the end of March. In February alone, we enrolled over 11,000 new customers and distributors. The surge of our distributor base, combined with the sales generated from our loyal customers, has created our first individual item — Beyond Tangy Tangerine® — to generate over $1 million in sales in a one-month period.”

Sales of Beyond Tangy Tangerine®, a flagship product offered through Youngevity Essential Life Sciences, are up 500 percent compared to one year ago. In the month of February, the Company shipped over 24,000 units of Beyond Tangy Tangerine. The growth of this product, along with strong growth from other products in the line, has caused the Company to add three additional shipping lanes within its distribution center to keep up with growth.

About AL International

AL International, Inc. (Pink Sheets: JCOF) (www.alintjcof.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a “network of networks.” The company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. AL International was formed after the merger of Youngevity® Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011.

About CLR Roasters

CLR Roasters (www.cafelarica.com) was established in 2001 and is a wholly owned a subsidiary of AL International, Inc. CLR Roasters produces coffees under its own Café La Rica brand, as well as under a variety of private labels through major national sales outlets and to major customers. It also produces a unique line of coffees with health benefits under the JavaFit® brand.

Safe Harbor Statement

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to our business plan and growth strategy through acquisition. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, the ability to implement our business plan and growth strategy through acquisition and the continued growth of our distributor base. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.