Monday, September 24, 2012

Nurture Campaign HTML #1


Nurture Campaign HTML #1
(sent Sunday, 9/23/12)
Hello Community!  To begin our Nurture product launch with a 16% increase in sales in August over July.  So, we're well on our way to Nurture America and collectively we have the key to make it happen.  
 
I am so excited to announce that we have begun the Nurture Campaign I told you about on last Tuesday’s Call.  (If you missed the call, listen to the replay 712-432-8984, code 47685#, filename 0918122# or click the link in Featured Links).  I’ve worked with our graphic designers to create several HTMLS which will be sent to our primary target -- all subscribers on our general email list -- as well as to all Entrepreneurs so that everyone in the community is aware of the campaign.  The HTMLS will be sent out on a regular basis through the end of the year.
 
In addition to keeping the product in front of your customers repeatedly for the next several months, the HTMLs are designed to inform,
educate, promote attendance at a skin care class and ultimately, inspire them give the product a try.

To personally get the most from the campaign, you should:
  • 1.       Get your contact list together of friends, family and contacts with email addresses and phone numbers.
  •  
  • 2.       Forward each HTML of the campaign directly to them. (Approximately 1 per week)
                   IMPORTANT NOTES: 
    • a.       BE SURE TO DELETE THE LINKS AT THE BOTTOM OF THE HTML before forwarding it.  THIS WILL ENSURE THAT NO ONE WILL BE ABLE TO ACCIDENTALLY UNSUBSCRIBE YOU FROM THE SOUL PURPOSE DISTRIBUTION LIST.
    • b.      BE SURE TO INCLUDE YOUR OWN PERSONAL CONTACT INFORMATION & INTRODUCTION WHEN YOU FORWARD THE HTML TO DIRECT YOUR CONTACTS BACK TO YOU FOR SUPPORT AND QUESTIONS.  It might read something like the following:

Hi!  This is your Soul Purpose Entrepreneur, Cheryl Cormier and I have a very exciting announcement to share.  We have just introduced the all natural and organic, Nurture Skin Care line.  I have been using the system for the last 30 days with great results.  My dry patches are completely gone and my skin is soft and supple again.   I know you’d love these products too, so please call or email me after you read the important message below.  I will help you make a product selection that will be ideal for your skin type.  I look forward to connecting with you.

Cheryl Cormier
321-217-3912

  • 3.       Be sure to FOLLOW UP with your contacts by phone after they’ve had 24-48 hours to review the HTML you forwarded.  There are links in the HTML so contacts can request a sample of Nurture cream, link to the Nurture website and more.  There is a space for them to include your name on the form which I will send back to you. 
  • 4.       Have the Nurture Skin Care Worksheet available during all follow ups so you can help identify their skin type and make a product recommendation.  (The Worksheet and instructions are available at www.soulpurpose-news.blogspot.com/products)
  • 5.       Please make sure that you are prepared to send out a Nurture sample right away and contact all respondents within 24 hours.
  • 6.       Lastly, please share the HTML through your Twitter, Facebook and other social media accounts repeatedly throughout the week (until the next HTML is sent) to create a continual online buzz.  You can acknowledge those who respond or make a purchase through your social media accounts as well.
  • 7.       Make sure that ALL OF YOUR BUSINESS PARTNERS are aware of the campaign and are following steps 1-4 as well.   

By following these simple steps, we will achieve a full Nurture Take Over!  Please let me know if you have questions.  And most definitely, let me know what type of responses and results you get from sharing the HTML.
 
Cheryl A Cormier
Executive Vice President
 

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